Lessons in the MillerCoors Loss

As you may have heard, MillerCoors chose Chicago over Dallas for their new HQ (story broken locally by Candy at DMag’s DallasDirt). They will be located in downtown Chicago.

The DMN wrap-up shows that while we will win some of the battles, there are issues on which we must continue to focus as a city. These are some of the factors cited in picking Chi-town:

  • Chicago’s “vibrant, 24-hour” central business district
  • Broad options of affordable housing with easy commutes.
  • Economic incentives to help offset “considerable” relocation costs.

Dallas is improving but we must continue to make ourselves a better competitor on a national and global stage. It will not only make us more attractive to companies seeking to relocate, but will also make us a better city.


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